Context
Bottega Veneta sought to translate the sensorial qualities of fragrance into a digital-first storytelling format.
Bottega Veneta sought to translate the sensorial qualities of fragrance into a digital-first storytelling format.
Challenge
Traditional display advertising couldn’t capture the emotional arc of the brand. The task was to create a format-native experience that felt immersive, not adapted.
Traditional display advertising couldn’t capture the emotional arc of the brand. The task was to create a format-native experience that felt immersive, not adapted.
Approach
I developed one of The Telegraph’s first AMP-based immersive stories, designing a vertical narrative that combined motion, sound, typography, and sequencing into a responsive storytelling system.
I developed one of The Telegraph’s first AMP-based immersive stories, designing a vertical narrative that combined motion, sound, typography, and sequencing into a responsive storytelling system.
Client
Bottega Veneta x The Telegraph
Bottega Veneta x The Telegraph
Category
Luxury, Beauty, Lifestyle
Luxury, Beauty, Lifestyle
Role
Art Direction, Concept Design
Art Direction, Concept Design
Applications
Photoshop, Audition, After Effects, Media Encoder
Recognition
Digital publishing first for using audio, images and video in an responsive immersive story format
Photoshop, Audition, After Effects, Media Encoder
Recognition
Digital publishing first for using audio, images and video in an responsive immersive story format
Setting the scene
Storyboarding and wireframing the three AMP Stories
