The Telegraph proactively approached Cancer Research UK, a leading global cancer charity dedicated to research, advocacy, and information. Our aim was to collaborate on a campaign highlighting the progress made in cancer treatment and diagnosis and ultimately drive charitable donations.
As the Art Director for this campaign, I was responsible for shaping its visual identity across various mediums, including print and digital platforms. In print, we featured six informative articles within The Telegraph's main newspaper. Simultaneously, we created an online hub on The Telegraph's website to host long-read articles dedicated to the topic. During Cancer Awareness Week in October 2019, we brainstormed innovative promotional ideas, and I provided creative direction for the campaign's visual elements across all channels.
The print articles showcased compelling case studies of individuals facing various cancer types, such as lung, cervical, brain, skin, and pancreatic cancer. Each page was structured into three sections: case studies, a timeline illustrating the progression of cancer research, and informative content on reducing cancer risk, along with insights into future developments in the field. My design approach ensured that each section had a distinct visual style while incorporating Cancer Research's brand colours and patterns to personalise the content, making it relatable and engaging for readers.
Client
Cancer Research UK x The Telegraph
Category
Health, Lifestyle
Role
Art Direction, Print design
Applications
Photoshop, InDesign, Illustrator
Cancer Research UK x The Telegraph
Category
Health, Lifestyle
Role
Art Direction, Print design
Applications
Photoshop, InDesign, Illustrator
Pitch design and template
