The Telegraph Spark embarked on a proactive pitch to eOne Entertainment as part of a broader campaign in collaboration with The Telegraph and Telegraph Magazine. The goal was to feature reviews and articles, including an interview with the star Mark Rylance, to promote the highly anticipated film "The BFG." I played a key role in this endeavor by creating a special edition design, tailoring the layouts to seamlessly align with the client's assets and unique branding. My responsibilities included visual creative art direction, covering both the design of the supplement's cover and its inside pages.
This special edition supplement was thoughtfully crafted with a young audience in mind, offering an array of engaging activities that allowed children to fully immerse themselves in the enchanting world of the film's characters. It featured games, informative articles about the film, and captivating content designed to capture the imaginations of young readers. Additionally, the supplement highlighted special personalised jars created by celebrities and provided information on where these unique jars could be found.
The success of "The BFG" campaign was a milestone for Telegraph Spark's entertainment partnership, solidifying our position as the go-to media partner. This achievement set the stage for continued collaborations with subsequent film releases, such as "Early Man," and firmly established Telegraph Spark as the Best Film Partner in the industry. Our effective teamwork and dedication to promoting entertainment played a pivotal role in this accomplishment.
Client
eOne Entertainment x The Telegraph
StudioCanal x The Telegraph
Category
Entertainment
eOne Entertainment x The Telegraph
StudioCanal x The Telegraph
Category
Entertainment
Role
Art Direction, Design and concept
Art Direction, Design and concept
Achievements
Secured repeat business for a series of film releases
Collaboration
Susanna Hickling on The BFG
Secured repeat business for a series of film releases
Collaboration
Susanna Hickling on The BFG
