Grundig, partnering with renowned chef Massimo Bottura and his Food for Soul initiative, collaborated with The Telegraph for the "Respect Food" campaign. This initiative addressed food waste's environmental and financial impact while promoting Grundig's advanced appliances for efficient food management. "Respect Food" encouraged community involvement in repurposing surplus food and shared tips for reducing household food waste.
As part of this campaign, we commissioned a visually striking illustration to depict food waste statistics. Using a pillar-like structure, we symbolised the food journey from consumption to waste. The illustration style combined model-making, photography, and subtle animations, creating a dynamic visual that conveyed freshness and cleanliness.
Throughout the campaign, we maintained a consistent light turquoise theme, ensuring a unified message across various platforms, from the initial illustrations to online features and The Telegraph Magazine.
Client
Grundig x The Telegraph
Grundig x The Telegraph
Category
Food, Technology
Food, Technology
Role
Creative Direction, Art Direction, Print Design
Creative Direction, Art Direction, Print Design
Illustration and Photography
Rowan Fee, model-making Lou Blacksure
Rowan Fee, model-making Lou Blacksure
