Nature Valley, a well-known American brand renowned for its bars, snacks, and granola, teamed up with The Telegraph to promote the importance of outdoor activities. With their motto, 'we are better outdoors,' the brand passionately believes in the positive impact of spending time in nature on both physical and mental well-being. In 2018, as the proud sponsor of Wimbledon, Nature Valley harnessed The Telegraph's platforms to inspire families and friends to embrace the great outdoors.
To bring this vision to life, the team crafted a vertical format video tailored for Snapchat. This engaging video featured five interactive family tennis games presented as animated infographics. These playful illustrations not only added a delightful element to the games but also provided clear instructions on how to participate in each one.
The concept didn't stop at digital; it seamlessly transitioned to print media, making its way into The Telegraph Sport supplement. There, readers found detailed instructions on how to enjoy each of the interactive games, encouraging them to step out into the fresh air and make the most of their time outdoors. This collaboration between Nature Valley and The Telegraph championed the beauty of nature and outdoor activities, reinforcing the idea that life is indeed better when spent outdoors.
Client
Nature Valley x The Telegraph
Nature Valley x The Telegraph
Category
Sport
Sport
Role
Creative Direction
Creative Direction
Illustrator commission
Sean@KLA Artists
Sean@KLA Artists
