The Telegraph teamed up with Visit Denmark to capture the essence of Copenhagen's renowned Hygge philosophy, known for its association with the world's happiest people. The campaign's objective was to connect with readers on an emotional level, driving tourism and raising brand awareness for this charming city.
I spearheaded the creative concept and collaborated closely with my team to bring it to life. Our goal was to encapsulate the essence of the Hygge lifestyle – warmth, trendiness, cosiness, and relaxation. We achieved this through a minimalist grid, clean typography, and Instagram-worthy imagery. This unique styling was applied consistently across various media channels, including newsprint, the iPad edition, digital online articles, social media, advertising, and even podcasts, establishing a distinctive campaign identity.
The campaign yielded impressive results, directly impacting revenue growth. The client expressed great satisfaction with both the efficiency of our teams process and the quality of the creative work. My innovative approach to campaign styling proved to be a game-changer, setting a new standard for future campaigns. This approach empowers the brand to effectively convey its story and message to a broader audience.
Client
Visit Denmark x The Telegraph
Category
Travel and lifestyle
Visit Denmark x The Telegraph
Category
Travel and lifestyle
Role
Creative Direction, Digital Design, Social Strategy
Creative Direction, Digital Design, Social Strategy
