The Telegraph and Visit Dubai collaborated to showcase Dubai as a year-round holiday destination. The campaign targeted a broad demographic, including first-time and repeat visitors, as well as families. The campaign's initial success led to a subsequent partnership with Visit Dubai.
One of the campaign's notable features was a supplement highlighting Dubai's prominence as a destination for Michelin culinary experiences and the presence of Michelin-starred chefs in the city. In my role, I oversaw the design and pace of the supplement. The design concept aimed to evoke a sense of luxury and cultural richness, achieved through the use of textured backgrounds and scripted typography. This design approach contributed to creating an elegant and visually captivating representation of Dubai's vibrant culinary scene.
Client
Visit Dubai x The Telegraph
Category
Travel
Role
Art direction
Applications
InDesign, Illustrator, Photoshop
Visit Dubai x The Telegraph
Category
Travel
Role
Art direction
Applications
InDesign, Illustrator, Photoshop
